This study derives the implied values of reducing the risks of fatal and non-fatal injuries for different road user populations. Values are obtained for “typical” adults, children (as implied by their parents’ actions) and adults who ride motorcycles. Also considered is whether individuals evaluate small time increments consistently with larger time allocations.

Firms using the Humber bridge regularly for goods transport were able to benefit in a number of ways, and in this case it is appropriate to value savings in drivers’ time by the wage rate. But this conclusion may not be applicable to the more usual case of smaller incremental road improvements.

Modal split may vary from day to day, and uncertainty is an important element in the commuter’s choice.