Identifying Individual Preferences for International Air Fares. An Application of Functional Measurement Theory

Identifying Individual Preferences for International Air Fares. An Application of Functional Measurement Theory

travellers on a flight from Sydney to San Francisco were asked to state their order of preference on a list of possible tickets with a wide variety of prices and conditions. The results were analysed as a guide to the way choice is influenced by the interaction of varied attributes.

Share Content

Share on facebook
Facebook
Share on google
Google+
Share on twitter
Twitter
Share on linkedin
LinkedIn

Related Articles

Econometric Issues in Stated Preference Analysis

The error structure of SP models is a somewhat neglected topic. Utility functions from SP data cannot usually be used directly in demand forecasting. Market segment techniques should be used to deal with this till new techniques have been developed. More research is needed.

View Journal »