Realism and Adaptation in Designing Hypothetical travel Choice Concepts
For external validity, SP experiments need to present choices that are realistic for the respondents. The use of portable computers in interviewing has many advantages.
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Holiday trip Generation
- I.R. Gordon S.L. Edwards
- May 1973
- Vol. 7
- No. 2
- Page 153
Holiday trip Generation
- I.R. Gordon S.L. Edwards
- May 1973
- Vol. 7
- No. 2
- Page 153
The authors develop a gravity model for holiday trips in Great Britain and apply it to major road improvements projected for the South West Region. They expect well over a million extra visitors after completion of the M4 and M5.
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